By MIT Technology Review Insights

Building the future by adopting emerging technologies will help enterprises meet customer needs and improve employee experience.

As real and virtual worlds continue to overlap, customers are drawn in by the metaverse and its potential of highly functional and immersive environments. Conceptions of the metaverse may seem fanciful, but the metaverse promises to be the next revolution of the internet, says Denise Zheng, managing director for the Metaverse Continuum Business Group and the lead for Responsible Metaverse at Accenture.

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